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The West Virginia Accredited Convention and Visitors Bureau Program is a tourism development initiative of the West Virginia Association of Convention and Visitors Bureaus.
It is designed to encourage all of the state’s CVBs to better prepare and equip themselves to further the development and promotion of tourism in their area and the State of West Virginia. The state and its political subdivisions entrust valuable taxpayer dollars to CVBs each year for the promotion of attractions, events, tourism related businesses and activities and the soliciting of conventions and meetings.
The West Virginia Association of Convention and Visitors Bureaus believe that CVBs have a responsibility to be good stewards of those funds and to work effectively towards growth in the tourism industry of this state. Likewise, countless businesses rely on their local CVB to be a good and effective partner in the promotion and marketing of their area in a manner that will benefit the community specifically and businesses in general.
Convention and Visitors Bureaus are not required to be a member of the West Virginia Association of Convention and Visitors Bureaus in order to participate in the accreditation process. Under existing state law CVBs are not required to be accredited, however there is increasingly higher expectations and greater scrutiny of CVBs of how they operate and spend public and private monies in the name of tourism promotion.
The Association believes that they are an effective advocate on behalf of the tourism industry and that as a group we must be proactive in addressing those questions.
The Association works to serve as agents devoted to the development of advanced training and improved communications within the tourism industry. The Association also believes CVBs benefit from this accreditation process.
Through careful and thorough examination CVB’s can better establish themselves as credible, effective partners with their public/private funding sources and the tourism industry as a whole.
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