Objectives of the WVACAVB

A. Increase the effectiveness and raise the standards of professionalism among its members and their employees as well as the tourism industry through an ongoing educational effort and mentoring program.

B. Serve as a vehicle for the systematic exchange of information pertinent to the tourism industry in general and bureaus in particular.

C. Provide members with special marketing and educational opportunities that are beneficial to the association or its members.

D. Advise the state tourism office on appropriate marketing and promotional projects and to assist with their planning and implementation when possible.

E. Maintain a close cooperative relationship with allied organizations and others who share common goals and interests.

F. Bring cohesion to the tourism industry and to increase its recognition while highlighting the role of bureaus in this industry.

G. Promote a wider understanding of tourism as a major industry that contributes significantly to the economic and social well being of the state.

H. Exert its collective influence in matters that may impact the tourism industry on the local, state, national or international level.

I. Engage in any activity, which shall, in the opinion of the board of directors be for the benefit of the corporation and its members and to employ all the necessary resources to carry out the forgoing objectives.